SEO Health Score Growth in Less Than a Year

Client Overview

EPIC Loan Systems is a financial loan management platform designed to help businesses manage lending operations efficiently.

The Challenge

Besides having a functional website, we found many essential elements required to perform competitively in search engines and engage users effectively.

The following gaps created confusion in EPIC’s loan service offerings:

The Solution

We set out to integrate a new SEO strategy for the EPIC platform that would resonate with the target audience through strong web optimization, technical SEO, and quality content. Below are the important strategies we implemented:

Comprehensive Keyword Analysis

Keywords are the foundation of effective SEO. Therefore, we conducted comprehensive keyword research to help the client start ranking for more keywords in order to improve their traffic.

Powerful Content Strategy

We conducted a detailed competitor analysis to create a content strategy that aligns with the search intent of the client's target audience.

Technical SEO Improvements

The website page speed, heading tags, and metadata were optimized. Further anchor linking was effectively done to improve website navigation and user experience.

The website's technical errors were fixed, such as “not found - 404 pages”, which were properly redirected to the relevant pages. Further, broken links were fixed, and many other technical issues were fixed to improve the website health score.

Website Revamped

Our marketing team suggested a revamp of the website, which included a UI-UX overhauling of the website. It would positively impact the user experience for engagement. Further, the website would be mobile-friendly as per the guidelines set by Google.

Optimized Search Visibility

We focused on increasing website visibility by expanding organic page coverage and targeting high-impact organic keywords while strengthening on-page factors and technical SEO.